City Falls Short On Corporate Sponsorships

[Chicagoist]

Crain's has an interesting read on the city's failure (http://www.chicagobusiness.com/cgi-bin/article.pl?articleId=32168) to secure corporate sponsorships in an effort to raise money. Nevermind that Mayor Daley has no qualms about leasing assets left and right (See: Midway (http://chicagoist.com/2008/09/30/mayor_leases_midway.php) and Parking Meters (http://chicagoist.com/2009/07/03/outrage_aldermen_hold_hearing_on_me.php)), he just can't get Coca-Cola to sign off on any city-wide deals. Corporate sponsorship has also been floated in regards to helping the CTA raise some funds (http://chicagoist.com/2008/12/01/cta_looks_into_naming_rights_for_st.php), but not much happened from that proposed deal either. In the meantime, it seems the Mayor has no problem plastering his name everywhere (http://chicagoist.com/2009/06/29/taste_of_chicago_daley.php).



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